The Business of Beauty: How Women Are Redefining Leadership, Innovation, and Growth

Join Marketing Professor Isaura Beltre Soto for a compelling conversation on how women are shaping the future of business through leadership, innovation, and entrepreneurship. Using the beauty industry as a powerful case study, this session will explore how women are driving growth, challenging traditional norms, and creating new pathways for economic empowerment.

From the rise of influencer marketing and user-generated content to the rapid expansion of social commerce, Isa will examine how digital platforms are transforming the way brands connect with consumers, and how women leaders are leveraging these shifts to build trust, community, and market influence.

Drawing on insights from The Business of Beauty, Isa will highlight how inclusive leadership, representation, and purpose-driven strategy are redefining what it means to lead in today’s evolving marketplace, and how these lessons extend far beyond a single industry.