Using Generative AI Responsibly in 2026

As generative AI rapidly becomes embedded in customer-facing and internal business processes, leaders are under increasing pressure to balance innovation, performance, and growth with ethics, compliance, and global accountability.

In this session, Bentley faculty Marco Marabelli and Jeff Moriarty draw on cutting-edge research and real-world business use cases to examine how generative AI is reshaping decision-making across organizations. The conversation will explore where generative AI creates meaningful business value and where ethical, legal, and operational risks begin to surface.

Key topics include:

• How AI is transforming customer-facing functions
• What it means to manage AI systems that shape employee performance and evaluation
• The global legal and regulatory realities influencing responsible AI adoption, especially with respect to privacy and data use

Participants will leave with a clearer idea of how to evaluate AI systems through both a business and ethics lens—and practical insight into how leaders can govern AI use responsibly.