Beyond the "She-cession" - Taking Female Entrepreneurship from Disruption to Digital Advantage

The COVID-19 pandemic triggered a “she-cession” that disproportionately disrupted women-owned businesses, particularly in service and retail sectors. In its aftermath, digitalization became a critical lever for survival, adaptation, and growth.

Join us for a timely Power Hour featuring Dr. Tatiana Manolova, Professor of Management at Bentley University and a leading scholar in women’s entrepreneurship, as we examine global research on how women entrepreneurs leveraged digital tools to stabilize revenue, retain customers, and navigate unprecedented disruption.

Drawing on her forthcoming white paper, Women Business Owners and the COVID-19 Pandemic: Digitalization as a Crisis Response, this conversation will unpack what drove resilience, where structural barriers persist, and what digital capability means for building stronger, more crisis-ready businesses in an uncertain global economy.